Project Better Place Video
Better Place is a venture-backed company that aims to reduce global dependency on oil through the creation of a market-based transportation infrastructure that supports electric vehicles, providing consumers with a cleaner, sustainable, personal transportation alternative. The main obstacle to the mass adoption of electric cars is driving range and costly batteries. Better Place eliminates these barriers through the use of swappable batteries to extend the range of the car and by owning the batteries directly so the driver doesn’t have to. With an infrastructure of battery charging spots and battery exchange stations, drivers experience the feeling of infinite range at a cost less than the cost of driving an internal combustion engine (ICE) car.
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